“ Our new website has started to generate enquiries and has added a whole new dimension to our sales strategy. You and your team took time to understand what we wanted and came up with a completely new look that clearly reflects what we offered. Your advice was both invaluable and cost effective, and reflected the professionalism of your company. ” Sanjeev Bakrania, Managing Director of Safran Office Supplies
“ Thanks for all your assistance over the past 12 months with reconstructing our website, you have been really helpful. Your positive attitude and straight forward advice are much appreciated. I would have no hesitation in recommending mediatube to anyone. ” Tim Bishop Allied Surveyors & Valuers
“ In the first 6 months the amount of traffic to the website has continued to increase and time on site has increased by 400%. We are now regularly making sales on the back of the website and it has paid for itself within a few months. Thank you Carolyn for a superb service and for making it happen so quickly and efficiently, I have no reservation in recommending your service to other businesses that want to increase their sales and company image. ” John Williams, Managing Director of Absolutely PC
“ It's about time that I put in writing how much I appreciate the time and effort that you and your team have given over my website. The recent updates that you have done integrated well with the existing design and have given me a really smart way to showcase my video work to my clients. I regularly receive compliments on the look of the site and have no hesitation in passing on your details whenever I can. ” Jo Haywood, Director of Skylark Media
Let's get this straight from the start. Good web design is not just about cutting-edge technology and creative graphics. They certainly help (and here at Mediatube we like to keep ahead of web trends in both camps), but equally important is your site's ability to fulfil business goals.
So before we start designing, we like to get a good idea of your business requirements (and your customers) in considering the following design elements.
Website navigation Good site navigation is all about anticipating the behaviour of your customer and clearly signposting their next step. So it's worth putting yourself in your customer's shoes to consider their needs. Prominent menus will ensure your visitor never gets stuck or lost on your website, while attractive visual links to important information, 'calls to action' or special offers will help your website to meet your business goals.
Web Copywriting Somebody, somewhere coined the phrase 'content is king'. We're not sure where it came from, but we're pretty convinced of its accuracy. There's no point in having a beautiful web design if your web copy and content isn't persuasive, relevant or well-organised.
Good design relies on good copy. So if you've not got the time or skill to do it yourself, we're happy to put you in touch with a specialist web copywriter. See also search engine optimisation (SEO).
Layout and imagery Before a customer engages with a site, they'll quickly scan a page, taking in what's relevant, appealing or useful to them before deciding whether to dive in or leave (hence the importance of an uncluttered home-page with gateways into the site).
In fact, within seconds, the average visitor will have made quite a few assumptions about your organisation, based on the quality of web design and imagery alone. That's why we use a variety of clever design features that help draw your customer's eye to key web content.
If you're interested in learning more, check out these two articles:
Usability is the overarching term for everything we've discussed above, plus the technical stuff. Customers will fall over themselves to thank you if you've given due attention to their needs. And that's really what it's all about. For instance:
At mediatube, we're passionate about good web design that helps meet your business goals. For a free consultation, drop us an email or call 01179 109 577.